EDiS Institute 2012 – John R. Patterson






At this year’s EDiS Institute, John R. Patterson, customer loyalty expert and author of works such as Wired and Dangerous, discussed how our customers are …

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EDiS Institute 2012 - John R. Patterson

At this year's EDiS Institute, John R. Patterson, customer loyalty expert and author of works such as Wired and Dangerous, discussed how our customers are ultimately looking for an experience and what we can do, as a company, can generate our customer loyalty.