Loco'l: Fast Food Made With Ideology | R. Choi & D. Patterson






Daniel Patterson and Roy Choi are chefs based on the west coast of the United States. After meeting at MAD in 2013, they decided to join forces and start a …

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Loco'l: Fast Food Made With Ideology | R. Choi & D. Patterson

Daniel Patterson and Roy Choi are chefs based on the west coast of the United States. After meeting at MAD in 2013, they decided to join forces and start a chain of inexpensive restaurants to combat the fast food chains that dominate low-income areas.
The following year, at MAD4, they announced the project Loco'l.

About MAD:
MAD is a non-profit transforming our food system by giving chefs and restaurateurs the skills, community, time, and space to create real and sustainable change. MAD is a non-profit organization that inspires and empowers cooks, servers, and eaters to create sustainable change. From luminaries in the field to young apprentices, we’re connecting individuals and equipping them to make a difference in their restaurants and the world.